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MEED Middle East Economic Digest
Journal
MEED Middle East Economic Digest
Date Issued
2013
Author(s)
Abstract
In the article, the author discusses the six main strategic motivations, as well as the six major development strategies in order to ensure business growth. Among the strategic motivations are to keep pace with an expanding market, to change the rules of the game through radical innovation, and to consolidate. The development strategies include internal growth, alliance with a rival, and acquisition